Saica Group returns to Fruit Attraction with Saica Fresh, its integrated packaging solution for fresh produce

• From field to table, this end-to-end service is designed to protect quality, extend shelf life, reduce waste and minimise environmental impact.

Saica Group will present at Fruit Attraction 2025 the latest developments in Saica Fresh, an integrated offer for the fresh-produce value chain that brings together Saica Pack’s expertise in corrugated and Saica Flex’s capabilities in flexible packaging, the company’s two packaging divisions. Drawing on decades of experience, Saica Fresh helps growers, packers and retailers deliver fruit and vegetables in optimal condition -from field to table - while improving operational efficiency and sustainability.

From 30 September to 2 October, at stand 7C24 in Hall 7 at IFEMA (Madrid), visitors will be able to handle real packaging formats, explore material and design alternatives for different categories, and sample a small Aragón-inspired menu served in Saica Fresh packaging, to experience performance and impact at the point of sale.

This year, Saica Fresh adds more products and services to its comprehensive offering across the entire value chain: technical advice on pack selection, line and logistics optimisation, and sustainability support, with the goal of reducing food waste and lowering the packaging footprint without sacrificing protection or on-shelf presence.

Miguel Ángel Martínez, Commercial & Marketing Director at Saica Pack, said: “With Saica Fresh we simplify decisions across the chain, matching the right format and material to each product to protect freshness, reduce shrinkage and gain efficiency.”

For his part, Francisco Barrera, Sales & Marketing Director at Saica Flex, said: “Combining corrugated and flexible in a single coordinated offer allows us to provide tailor-made solutions that align technical performance with meaningful sustainability benefits.”

Saica Group’s offer at Fruit Attraction 2025 ultimately shows how an integrated, field-to-table approach can transform fresh-produce packaging: protection, productivity, in-store appeal and circularity.

About Saica Group

Saica Group offers sustainable paper solutions for the manufacture of corrugated board and packaging, fostering circularity in waste management. With more than 12,000 employees and a presence in Spain, France, Italy, Portugal, the United Kingdom, Ireland, Turkey, Luxembourg, the Netherlands, Poland and the United States, Saica Group has four business lines: recycled paper for corrugated board (Saica Paper), waste management and environmental services (Saica Natur), corrugated packaging (Saica Pack) and flexible packaging (Saica Flex). Group revenue is €3,700 million (consolidated sales as of 31 December 2024).